Multivariate landing page optimization
A SINGLE WEB PAGE THAT APPEARS IN RESPONSE TO CLICKING ON A SEARCH ENGINE OPTIMIZED SEARCH RESULT, MARKETING PROMOTION, MARKETING EMAIL, OR AN ONLINE ADVERTISEMENT
Landing pages; Landing Pages; Gateway (web page); Lead Capture Page System; Landing page optimization; Landing Page Optimization; Multivariate Landing Page Optimization; Lead capture page; Landing Page; Destination page; Player-experience modeling
Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g.